●For Brands
Grow in Japanwith Japanesecreators.
We plan, produce, and run UGC campaigns with Japanese creators for global AI, SaaS, and app brands, so you can start growing in Japan before you build a local team.
Built for
- AI products01
- SaaS02
- Mobile apps03
- Consumer tech04
(01)Who It's For
Built for global tech brands looking at Japan.
- /01
AI products
Assistants, generators, and AI tools that are easier to show than to explain.
- /02
SaaS
Products that need their use case explained in Japanese, by people who would actually use them.
- /03
Mobile apps
Apps that grow through short-form video on TikTok, Reels, and Shorts.
- /04
Consumer tech
Devices and services that benefit from hands-on creator reviews.
Where we help most
- 1You're entering Japan and need content that doesn't feel translated.
- 2You already have users in Japan and want more native content.
- 3You want to test Japan before hiring a local team.
(02)Proven Experience
Founder track record, before MakeGlow
- UGC views generated
- 100M+
- Japanese creators managed
- 20+
Results don't happen by accident.
Before founding MakeGlow, our founder led marketing at NoimosAI, managing 20 Japanese creators whose UGC generated over 100 million views. MakeGlow is built on what that work taught us.
(03)What You Get
One team for your whole Japan UGC program.
Scope, timeline, and pricing are set per campaign. We'll put together a proposal after a free strategy call.
- 01A shortlist of Japanese creators matched to your product
- 02A Japan content strategy based on current viral formats
- 03Hooks, scripts, and briefs written in native Japanese
- 04Directed, edited videos, reviewed before delivery
- 05Timelines, creator communication, and payments handled
- 06Performance review and recommendations for the next round
(04)How We Work
Four steps from first call to live content.
- Step 01
Discover
We learn your product, audience, and goals for Japan, and look at how competitors show up.
- Step 02
Strategize
We pick the formats, angles, and creators most likely to fit, and agree on a content plan.
- Step 03
Create
Creators film, we direct and edit. Every video is reviewed before it reaches you.
- Step 04
Launch & Optimize
Videos go live. We track what performs and adjust the next round accordingly.
What types of brands do you work with?
We focus on global AI, SaaS, mobile app, and technology companies that are entering Japan or want to scale content for Japanese users.
Do you manage Japanese creators end-to-end?
Yes. We handle sourcing, briefing, communication, scheduling, revisions, and payments. You work with one English-speaking point of contact.
Can you help with content localization?
Yes. We adapt your messaging for Japanese audiences, from hooks and scripts to on-screen text, so the content feels native rather than translated.
How long does a campaign take?
It depends on the number of creators, videos, and review rounds. We'll share a timeline based on your goals on a free strategy call.
How does pricing work?
Pricing depends on scope: number of creators and videos, production needs, and campaign length. Book a free strategy call and we'll put together a proposal.
Do you handle both content creation and creator management?
Yes. We cover strategy, creator management, creative direction, editing, and campaign management, so you can hand off the whole program or the parts you need.
(06) Let's talk
Let's PlanYour JapanLaunch.
Book a free 30-minute strategy call, in English or Japanese. Tell us about your product and goals, and we'll share how we'd approach Japan.