●Service / Content Strategy
Content strategyand localizationfor Japan.
We research what works on Japanese feeds and adapt your positioning, hooks, and scripts so your product makes sense to Japanese users, not just in Japanese.
Includes
- Format research01
- Positioning02
- Hooks & scripts03
- Testing plan04
(01)What's Included
From translated to native.
Strategy is usually part of a campaign. We can discuss a strategy-only engagement on a free strategy call.
- 01Research into viral formats in your category
- 02Japanese positioning and messaging
- 03A library of hooks and angles to test
- 04Scripts and on-screen text in native Japanese
- 05A content plan for your first rounds
- 06A review of your existing content for Japan
(02)How It Works
Research first, then words.
- Step 01
Research
We map the formats, creators, and competitors in your category in Japan.
- Step 02
Position
We adapt your value proposition for how Japanese users think about it.
- Step 03
Plan
We turn it into hooks, angles, scripts, and a content plan.
- Step 04
Test
We test angles in early rounds and refine based on what lands.
(03)Proven Experience
Founder track record, before MakeGlow
- UGC views generated
- 100M+
- Japanese creators managed
- 20+
Results don't happen by accident.
Before founding MakeGlow, our founder led marketing at NoimosAI, managing 20 Japanese creators whose UGC generated over 100 million views. MakeGlow is built on what that work taught us.
Do you translate our existing ads?
We localize rather than translate: we rework the message, hooks, and on-screen text so they work for Japanese viewers.
Can we get strategy without production?
Strategy is usually part of a campaign, but we're happy to discuss a strategy-only engagement on the call.
What do you need from us?
Access to your product, your current positioning, and any goals or constraints for Japan.
(05)More Services
Other ways we can help
- Japanese UGC CampaignsEnd-to-end UGC campaigns with Japanese creators, from brief to optimization.
- TikTok & Short-Form Marketing in JapanNative short-form video for TikTok, Reels, and Shorts, organic and paid.
- Creator Sourcing & ManagementWe find the right Japanese creators and handle everything after that.
(06) Let's talk
Let's PlanYour JapanLaunch.
Book a free 30-minute strategy call, in English or Japanese. We'll share how we'd approach Japan for your product.