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MakeGlow
日本語

●About MakeGlow

We help globalbrands glowin Japan.

MakeGlow is a Japanese UGC and creator marketing agency based in Osaka. We work with global AI, SaaS, and app brands that want to reach Japanese users with content that feels native.

Book a Strategy CallOur story

At a glance

  • Founded October 202601
  • Based in Osaka, Japan02
  • English & 日本語03

(01)Our Story

Why MakeGlow exists

From October 2025 to September 2026, Eito led marketing at NoimosAI and built a UGC program with 20 Japanese creators. Their videos went on to reach more than 100 million views.

The lesson was simple: Japanese users respond to people, not translations. When a creator explains a product in their own words and their own style, it lands in a way a translated ad rarely does.

For companies outside Japan, getting there is hard. Finding the right creators, briefing them in Japanese, managing schedules and payments, and knowing which formats work all take a local team that most companies don't have yet.

Eito founded MakeGlow in October 2026 to be that team, so global AI, SaaS, and app brands can grow in Japan with content that feels native from day one.

(02)Mission

Make great products feel at home in Japan.

(03)How We Work

What we hold ourselves to

  • /01

    Native, not translated

    Every hook and script starts in Japanese, written for how Japanese users actually talk.

  • /02

    Honest about results

    We only share numbers we can verify, and we're clear about what's ours and what isn't.

  • /03

    Creators first

    Clear briefs, agreed terms, and respect for each creator's voice. Good content starts there.

  • /04

    One team, end to end

    Strategy, creators, production, and reporting in one place, so nothing gets lost between vendors.

  • /05

    Hands-on

    You work directly with the founder, not a chain of account managers.

  • Next stepBook a free strategy call

(04)Team

Small by design.

Portrait of Eito Orii, founder of MakeGlow

Eito Orii

Founder, MakeGlow

Led marketing at NoimosAI from October 2025 to September 2026, managing 20 Japanese creators whose UGC generated over 100 million views. Founded MakeGlow in October 2026.

LinkedIn (opens in a new tab)
Creator networkA growing network of Japanese creators on TikTok, Instagram Reels, and YouTube Shorts. We match creators to each campaign, so every brand gets the right voices.Join as a creator

(05) Let's talk

Let's MakeYour BrandGlow in Japan.

Book a free 30-minute strategy call, in English or Japanese.

Book a Strategy Callor email eito@makeglow.xyz